Web Video Production to keep people on your Website

Who'd heard of YouTube 5 years ago? Back then, watching a video meant endless downloading, buffering; freezing images and intermittent sound. As far as most people were concerned, moving images were for the TV not the web.

Enter stage left: YouTube. No more expensive bandwidth and site uptime problems just smooth delivery from a reliable platform.

Since then of course, there's been an explosion of online video services. And website videos are what many Internet users have come to expect.

But my website isn't YouTube. Why would I want Video on it?

Because having a video on your website will help you sell more. It can significantly improve dwell times and boost your website conversion rates. Users are interested in online videos. It engages them with your product and retains their attention.

An online video it also helps market your website, as users are much more likely to share your content on Twitter, Facebook, or email.

Whether you’re selling widgets or to showcasing your projects, a website video is an asset to almost every website.

Here's what I mean:

Euston Digital can help you put a video on your website. We work with you to devise a concept. We help develop that idea into a story. We resource, shoot, edit and deliver the final project. And we can even host your video, to protect your bandwidth.

We can then work with you to measure the effects of placing a video on your site. How many views are you generating? Where do people arrive from to view your video? We test different locations and messages to further improve the performance.

If you're interested in increasing the length of time people spend on your site, boosting your site conversion rate, and encouraging your users to share your content, then a video might be right for you.

To discuss how we can help, get it touch.