Eustondigital blog

ReMarketing on the Google Content Network with Euston Digital

Euston Digital are excited to be taking part in the Google AdWords Remarketing BETA.

What is Remarketing?

Lets say someone visits your travel website looking for a hotel:

They look at a few hotels, and then leave your website.

Later on that day they’re browsing a website that is part of the Google Content Network. With Remarketing, we can reach out to that person and show them an advert for your website:

The user will be reminded that they were on your website, and decides to return and buy.

Why remarket?

Remarketing has been credited with a real boost to conversion rates. Only 5%-10% of people visiting your website end up buying from you. ‘Remarketing’ targets those people who leave without buying, and nudges them back to your site. They’re already familiar with your brand, and are therefore more likely to convert.

Network Performance

Compared against other Advertising Networks, a Remarketing network outperforms in almost every case.

Campaign Results

Early results indicate that click through rates and conversion rates make these campaigns amoungst the best performing.

Scale

The Google Content network is huge. Make it work in a small way and it will really scale.

How does Remarketing work technically?

We work with Google to produce javascript tags. You will need to place these on your website, on your sign up process, and on your confirmation page.

This javascript sets a user cookie that tells Google whether:

*They’ve visited your website

*They’ve entered the sign up process

*They’ve bought something from you

We can then target those users according to which of these situations apply to them.

For example, for those users who have entered the sign up process but then left, we might want to reach them with an advert that gives them that product at a discount.

For those users who have bought something from you, we might want to reach them with an advert for a complimentary product.

Here’s  a good visual:

For more information about how Euston Digital can use Remarketing to boost your sales, get in touch.

Tags: google, remarketing

This entry was posted on Wednesday, February 10th, 2010 at 11:45 am and is filed under Conversion Optimisation, PPC. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.