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Euston Digital August Newsletter

Monday, August 23rd, 2010

Welcome to the Euston Digital August Newsletter!

The World Cup is now a (thankfully distant) memory, but the warm weather and school holidays have had their usual impact on search volumes. For some this means a boost, but most markets are down. All eyes are on September – a traditionally strong time – when PPC and SEO campaigns will pull at their hardest. It’s important to have plenty of budget set aside for then.

Over on the Euston Digital blog we’ve been talking about the importance of fostering good reviews, now that those reviews and ratings are now starting to appear on AdWords ads.

We’ve also taken a look at whether or not it’s worth putting a phone number on your PPC ads.

Plenty of clients ask us whether its worth investing in either PPC or SEO. We’d say both! But here’s the view from Google on which type of click is worth the most.

With 1 out of every 5 display ads served within Facebook, every marketer needs to get to grips with this Social Network. Here’s our Beginners Guide to advertising on Facebook.

When it comes to display ads, Google are continuing to beef up their play. Here’s how to plan a campaign on the Google Display Network.

And for the latest SEO news catch our round up.

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Euston Digital July Newsletter

Wednesday, July 14th, 2010

Welcome to the Euston Digital July Newsletter!

The World Cup and warm weather have had a big impact on search volumes this month, pushing traffic south across many markets. Despite this, there’s been a lot of innovation to keep up with.

Google quietly launched a new match type called ‘modified broad’. This can give you all the control of phrase match with the opportunity to grab the extra exposure offered by broad match.

The Google AdWords Sitelinks feature has also been updated. Adding Sitelinks has become a lot more important for all AdWords campaigns.

Google did a big favour to larger retailers by introducing brand suggestions in the Search Engine Results Pages. They then gave something back to the smaller website owner with the addition of something similar.

In our roundup of the latest SEO news, there’s confirmation that a few well chosen links help a lot more than many low value links. We’re also got some good advice about the best link building tools.

And finally is this the future of Telecommunications [VIDEO]?!

That’s all for now!

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