Eustondigital blog

Archive for the ‘And Finally’ Category

Have you tried Google Ad News?

Wednesday, July 7th, 2010

I arrived back from holiday last week to be greeted by over 1,000 emails. That doesn’t mean that I’ve got 1,000 things to do – my work has been well covered whilst I was away.

Most of these emails are newsletters, Google alerts and updates from the Advertising industry in general, and the specific markets I focus on.

Aside from this, I’ve got about a g’zillion tweets to read, Google reader updates, and all the essential stuff I feed to my iGoogle page.

It’s a tough task to keep on top of it all, but it’s also part of what you need to do to keep abreast of the latest developments in Advertising generally, and online, search and social media specifically. The problem is that most of that stuff isn’t completely new: there are a few innovations here and there, but most is just repetitious regurgitation of a few unique items.

So I’m interested to see that Google have now added a Google Ad News site, powered by Google News. You can subscribe to the specific area you’re interested in, be that search, display or mobile. You can even get news specific to your news or brand.

This makes it easy to identify what is genuinely new, and what can be ignored.

I’m going to be using it to cut some chaff but retain the wheat… something that feels sorely needed right now. Take a look and let me know what you think.

Tags: advertising, PPC, SEO
Posted in And Finally | No Comments »

This is the future of Telecommunications

Friday, July 2nd, 2010

Working in the office. Its great isn’t it? Meeting people face to face. Sending and receiving letters. Passing memos around. Typing stuff on your typewriter

In the future, those white coated boffins at BT reckon that we won’t have to work from an office…

Seems a bit unlikely to me. Still, something for the grandkids to look forward to.

Posted in And Finally | No Comments »

Rap your way to Number 1 on Google AdWords

Tuesday, April 27th, 2010

This is a serious blog. On an important subject. Search Marketing. PPC. SEO. CRO. AdWords.

Serious. Honest.

Tags: PPC, rap, SEO
Posted in And Finally, PPC, SEO | No Comments »

Want to buy an Apple Mac? Not today you don’t

Tuesday, April 13th, 2010

Ever need a bit of reassurance that even the mighty have downtime?

Here’s what Apple have got greeting customers of their store:

Even the mighty have ‘uptime’ issues it seems.

Now let me think. Apple made $15.7billion last year. Even if just 10% of that came through their online store, that’s a big number. Lets call it $1.6billion.

That means that each day Apple take $4m. So each hour the store is down they might be missing $166,700.

Someone is not going to be happy about that…

Tags: apple
Posted in And Finally | No Comments »