Eustondigital blog

Advice on how to market your website on search engines and with Social media

Archive for March, 2010

Traffic to the World’s Largest Websites

Tuesday, March 30th, 2010

If you have an interesting headline, and brilliant, compelling infographics you will get inbound links.

Tableau let you add great data visualisation to your website. Here’s an interactive chart that shows traffic to the World’s largest websites:

If you want Euston Digital to boost your website higher on Google with our effective link building services, then get in touch.

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Posted in Link Building | 1 Comment »

What makes a ‘Twinfluencer’ – an influential user of Twitter?

Wednesday, March 17th, 2010

We’re using this dataset in order to show how great, compelling infographics can become great linkbait.

Thanks to some AWESOME data visualisation tools from Tableau Software, you can display any data in an interesting and interactive way. This simple technique is a proven way to generate inbound links to your website.

If you want Euston Digital to let you know about some other great link building services then get in touch.

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Posted in Link Building | No Comments »

How to get your content published on Google News

Tuesday, March 16th, 2010

Every day we speak to website owners who are obsessed with boosting the amount of traffic they get from Google. They want to be number 1 for searches that are relevant to their product or service.

But if you publish a blog, or regularly update the content on your website, you also have a crack and getting traffic from Google News.

googe news

Google News is a constantly updated feed of the latest news from publishers all over the world. Whilst the main news topics are often provided by major news organisations, content for the smaller topics and niche areas often comes from quite small publishers. And if you get it right, Google News can send you lots of traffic: Last year they sent 4bn visits to news publishers.

Here’s how to try to get your content into Google News

A/ In addition to your main sitemap, create a news Sitemap. If you have a WordPress site, you can also run the Google News Sitemap Generator plugin.

B/ Place your articles into folders and sub folders.

Again, if you run a WordPress blog then your articles will already be categorised in this way. This is so that Google know which news section your content is most appropriate for

C/ Start your article with your location. EG ‘London’. This is so that Google can place your content in the region that’s most relevant.

D/ Use a large non-clickable image at the top of your article, and give it a caption and alt tag

E/ Make sure your URLs are permanent and static. Again, if you are using WordPress then this will happen automatically.

The reason that you need static URLs is that Google needs to be able to easily locate specific content, and it doesn’t want your content to move around, as it makes it harder to place it in the right section.

F/ Use relevant keywords in title and main body.

This is probably a bit obvious, but make sure you use the keywords that your article is all about within your title. For example, if you’re doing an article about a new factory opening in Swindon, make sure the keywords ‘new factory’ and ’swindon’ are in the headline. This means that you’ll have to dispense with witty, leftfield or unusual headlines.

G/ Write a continuous article, in paragraph blocks, without breaking up your text with ads.

This makes sure Google is getting your whole story, not just the top segment.

So that’s all the stuff that helps you get indexed and published. But how do you boost your rankings in Google News?

1. To start with its good old link equity. Make sure you clearly link to your article from the powerful pages on the rest of your site. Use Social Media to try and quickly develop inbound links to your content

2. Is your news ‘new’ and ‘timely’? The nature of ‘news’ is that it tends to be short lived. Can you make the story on time before the world moves on? How recently have you posted your content? Link equity

3. Are you using citations and quotations? The best news stories quote their sources and often link to them. Make sure you use the most relevant ones.

4. Locally Relevant: Is your news pertinent to you local population? A good local story talks about local issues and how the news is relevant to them.

5. Popularity defined by Click Through Rate. Google wants to publish news that people are interested in. If your news article gets lots of interest, defined as the number of people clicking on your link divided by the number of people seeing it, then your ranking will be boosted.

Summary

Google News can be an important and valuable source of traffic to your site. If you regularly update your content with news, and you are operating in a niche area, then follow these guidelines to try and get published.

Had any luck with Google News? Leave us a comment below.

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Posted in Search Engines, Social Media | 2 Comments »

SEO Manager Job Vacancy

Tuesday, March 16th, 2010

Euston Digital is recruiting!

We’re looking for an experienced SEO manager to work on our growing portfolio of Search Engine Optimisation clients. We’ve successfully boosted many websites to the to the top of Google, Yahoo and Bing and we want you to help us get even better.

About you

You need to have a proven track record in SEO. We want to see your experience in on page analysis, copy writing, technical skills and link building. You need to have case studies. And you need to be totally into SEO!

About Us

We are a young, interesting and fun team based in London Waterloo. We’re good at what we do. We want you to help us be better. And in return we’ll help you too.

What’s next?

If you’d like to know more, or have some questions to ask please send an email to nick@eustondigital.co.uk

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Posted in Jobs | No Comments »