Come and Hear Us Speak With Figaro Digital

  • Posted: November 28th, 2014 /
  • By: admin /
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  Come and Hear Us Speak With Figaro Digital ! Here at Barracuda we’re very pleased that we’ve been invited to speak at the Figaro Digital Search Seminar in London on December 11th. The event, details of which can be seen here http://www.figarodigital.co.uk/seminars.aspx?pkEventID=140efae5-76a9-427c-a3db-1c742a921c44 brings together experts in search engine marketing from brands and agencies for […]

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How to share & add Google Business View on your website.

  • Posted: November 26th, 2014 /
  • By: Kevin Man /
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Google have finally updated the “New” Google Maps to allow you to embed Google Business View on your website. The process for sharing and embedding tours is now as easy as 1-2-3… 1. Find a view in a tour on Google Maps you desire for the starting point.2. Click the “gear” icon at the lower […]

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How analysing bounces can help increase conversions and profit

  • Posted: October 21st, 2014 /
  • By: Hattie Biddlecombe /
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Unless a dramatic increase in the bounce rate occurs, marketers generally don’t worry about these visits since they are considered a natural part of the online shopping process. WHAT IF half of potential customers popped their heads into a real-life shop and left without looking at any products? As the shop owner, you’d want to […]

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Barracuda Digital Panguin Tool Updated for Penguin 3.0

  • Posted: October 21st, 2014 /
  • By: Kevin Man /
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So, it appears that its official – Google have released the latest and long awaited iteration of their Penguin algorithm update, see https://www.seroundtable.com/google-penguin-3-19313.html for further details.    Penguin is designed to reward sites for having “good quality” backlink profiles and to penalise those that, in the eyes of Google, have spammy or irrelevant backlink profiles.  The […]

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UK Search Awards 2014: Third time lucky!

  • Posted: October 3rd, 2014 /
  • By: Kevin Man /
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Barracuda Digital are delighted to announce that, for the third year running, they have been shortlisted for a UK Search Award. The awards are the premier UK event celebrating the very best in SEO, PPC, Digital and Content marketing within the UK. Barracuda have been shortlisted for their Link Watchdog tool, an extension to their […]

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Google announces that in late September, AdWords Advertisers can no longer de-select close variants: Which means no “Pure” exact match keyword anymore!

What is Google Changing? In simple words: Option to select “Do not include close variants” will no longer be available from late September Why is Google making this change? In an official release yesterday, Google says at least 7% of Google’s searches are misspellings and the longer the query the greater the likelihood of a […]

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UK Search Awards 2013: Remember, remember the 14th November

  • Posted: October 16th, 2013 /
  • By: Luis Navarrete /
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Well another year has passed and here we are again, slap in the middle of October, which can mean only one thing… it’s nearly time to shoot incendiaries in to the night’s sky… aaaand it means the UK Search Awards are only just around the corner! The UK Search Awards, now in its third year, […]

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Visualize account spend using AdWords Script

  • Posted: June 12th, 2013 /
  • By: Gabor Kovacs /
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One of the crucial everyday tasks for any PPC executive is to make sure all his/her account’s spend is progressing at the right rate during the month in order to meet the budget expectations of the client as closely as possible. Our team here at Barracuda worked out various methods over time to do this, […]

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