Facebook has, for a while, been trying to work out how it can translate it huge unique user base, currently 32 million in the UK, into useful, profitable and enterprising information. Useful – because people’s personal preferences for a specific product or service, aligned with information about their background and social allegiances, culminate into something [...]

Chelsea Blacker (@ChelseaBlacker) spoke about “Evergreen Content: The Art of Recycling Resources” and I would like to reiterate/elaborate some of the things she said for those who weren’t able to attend. Reusing content can provide quick wins for companies, but where do you find content to reuse? Here are some of the ways that were [...]

If you are a retailer or advertise on behalf of a retailer, where selling products through Google Shopping is an integral part of your acquisition strategy read on, or be ready to see your sales plummet. Google Shopping is changing as we know it and it is imperative to ensure your business is prepared. Currently [...]

Today is the UK Search Awards ceremony at the Emirates Stadium and it is indeed a special day for us here at Barracuda Digital. We are delighted for being shortlisted TWICE in the “Best Innovation in Search” category due to two of our proprietary tools that we developed to support our PPC and SEO teams. [...]

But Wait… What is Ad Rotation? Before we get too carried away it is worth explaining what exactly ad rotation is. Ad rotation is a setting that enables you to customise the way in which your adverts appear on Google. Some ads are more successful than others. We know this and for accounts that we [...]

So what’s a Panguin? Have Barracuda Digital diversified from on-line marketing into gene splicing and vivisection? Is this the chronicling of a diabolical experiment Dr. Moreau would be proud of? In a word… no. But what we have created (in conjunction with SEOmoz’s Google Algorithm Change History) is an insightful way to look at your [...]

Let’s be honest, Google’s algorithm changes are VERY interesting for the SEO community. But presenting this information in a visually appealing way for the non-SEOs calls for some serious design planning and wizardry. Hat’s off to SEOmoz for producing this very detailed timeline of Google’s Change History. Though I think many will agree it’s not [...]