Google announces that in late September, AdWords Advertisers can no longer de-select close variants: Which means no “Pure” exact match keyword anymore!

What is Google Changing? In simple words: Option to select “Do not include close variants” will no longer be available from late September Why is Google making this change? In an official release yesterday, Google says at least 7% of Google’s searches are misspellings and the longer the query the greater the likelihood of a […]

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UK Search Awards 2013: Remember, remember the 14th November

  • Posted: October 16th, 2013 /
  • By: Luis Navarrete /
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Well another year has passed and here we are again, slap in the middle of October, which can mean only one thing… it’s nearly time to shoot incendiaries in to the night’s sky… aaaand it means the UK Search Awards are only just around the corner! The UK Search Awards, now in its third year, […]

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Visualize account spend using AdWords Script

  • Posted: June 12th, 2013 /
  • By: Gabor Kovacs /
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One of the crucial everyday tasks for any PPC executive is to make sure all his/her account’s spend is progressing at the right rate during the month in order to meet the budget expectations of the client as closely as possible. Our team here at Barracuda worked out various methods over time to do this, […]

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A simple step by step guide to implementing Google’s new Enhanced campaigns

  • Posted: May 30th, 2013 /
  • By: Jonathan /
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  Enhanced campaigns are a new Adwords feature, allowing advertisers to focus on reaching the right audience in the right context rather than just targeting a specific device. One big implication of this is that tablet and desktop devices will now be seen as one device. Advertisers will not be able to opt out of […]

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Panguin 2.0: We beat you to it, Google!

Well as timing goes, we’re currently feeling rather smug over at Barracuda HQ. ‘And why might that be?’ I hear you cry! Permit me to explain… Google has just released its fourth Penguin update and apparently this time they really mean it! It’s been dubbed internally at Google, and now by the SEO community en […]

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10 ways of dressing your site up for success

  • Posted: December 17th, 2012 /
  • By: Juan Girini /
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When planning and executing a new web site, the basic starting point for me from a creative point of view, is that the finished product must be something I haven’t seen before. Also, it has to be something I have no mixed feelings about. I need to look at it as if it was the […]

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